unsplash-image-Ygl_7_JRkOA.jpg

Vision-driven Leader

Creating strong teams, sustainable systems & lasting stories.

  • Group Creative Director

    // Citibank
    // 2020-Present

    Leading digital design transformation across web and app, uniting strategy, systems, and storytelling to deliver accessible, high-performing user experiences while mentoring future design leaders.

  • Author & Screenwriter

    //Nova Ludo
    // 2024-present

    Making sense of the world through writing. My upcoming sci-fi book explores what we lose—and find—when we break away from the systems that raised us.

  • Head of Brand & Marketing

    // Place Technology
    // 2019-2020

    Owned brand and marketing for fintech startup. Executed go-to-market, digital and event acquisition, media production, web and social management—with $MM P&L responsibility for net revenue growth.

  • Marketing Lead & Exec. Producer

    // Air Lift Company & Air Lift Performance
    // 2013-2019

    Led marketing and brand (re)design, developing scalable design systems, streamlined eCommerce, and an international media production pipeline.

  • Founder & Managing Director

    // LZM Agency
    // 2005-2013

    Nearly a decade of branding, UX, and storytelling solutions for clients across for- and non-profit industries—building versatile, systems-driven foundations.

“I believe the best systems—digital, narrative, or human—are built on connection, clarity, and shared vision.”

— Luke Zimbelman

“Luke is an excellent example of successfully building strong relationships. He has a keen sense of all stakeholder objectives and the drive to deliver positive outcomes.”

— Meredith Mathews
Executive Director @ CVS Health

“Luke is calm and collected with the impressive ability to flip a switch and turn on the energy. When he does, it's a floodgate of enthusiasm that carries conversations and motivates the people around him.”

— Kyle Jones
VP of Product @ Balto

“Luke is one of the most creative and empathetic thinkers I have ever worked with. He is an incredibly talented leader.”

— Ryan Feyer
President @ Upfit Supply

“If anyone can make things happen, you can count on Luke. His creative direction is like no other. He is a visionary, a dreamer, and a storyteller.”

— Jeffrey Surban
UX @ Direct TV