Marketing Manager or Storyteller?
I lead our wonderful Web & Video departments, direct strategy and design, and have seen some pretty great results.
If I may be so bold
…as to share a few of my recent accomplishments with you:
Company record web traffic growth YoY –> Driving massive sales traffic to our dealer network.
Company record social media growth YoY –> Greatly increasing consumer connection and community influence.
Most successful product marketing launches (x2) in brand history
Most successful Black Friday campaign in company history
Successful mediation of multiple, volatile personnel situations to fruitful resolution
Successful on-boarding of key, high-performing team members
Stellar record of remotely leading and developing my direct reports
Stellar record of leading multidisciplinary teams in product launches
Stellar record of managing domestic and international agencies and media partners
…as the Performance Marketing Manager are:
Own the budget and execute KPIs, fueling sales velocity
Define short and long term brand strategy
Oversee web and video departments
Cohesively motivate large, multidisciplinary teams
Manage global team of agencies, content producers & media partners
Grow and lead my direct reports to success
Measure and increase engagement at and resulting from live events
Create, execute and report on campaigns across the web, social media, search and display advertising, email, and PR/Media Partner platforms
Lead strategy, design, and execution for engagement and marketing for social accounts (1.2MM+ following)
Analyze and simplify complex data for insights informing marketing, sales and engineering initiatives
Own & improve go-to-market strategy and marketing execution
Plan for the future while staying up to date on industry trends and best practices
For my entire work history, check out LinkedIn.
Getting to Know Me
…on a more personal level:
Air Lift is based in Lansing, Michigan but I live and eat in Austin, Texas.
I have recently entered fatherhood, and love it!
I know it’s cliche, but watching Star Wars when I was 8 set me on this career path. Still a huge nerd.
Personal growth is an ongoing focus and refreshment for me.
My favorite sports to watch are college basketball and LoL eSports.
I’m actually a Windows/Android fan…regardless of the grief I’ve received for it in this field.
I’m from Colorado, and miss the mountains everyday.
I met my wife on a trip to Africa. We both love to travel, and have been to Africa and Europe multiple times.
I’m a dog person for sure…and a breakfast taco person.