My Work

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Marketing Manager or Storyteller?

I have the privilege to serve as Marketing Manager for Air Lift Performance, and daily invite humans all over the world to experience the freedom of #lifeonair.

I lead our wonderful Web & Video departments, direct strategy and design, and have seen some pretty great results.

If I may be so bold

…as to share a few of my recent accomplishments with you:

  • Company record web traffic growth YoY –> Driving massive sales traffic to our dealer network.

  • Company record social media growth YoY –> Greatly increasing consumer connection and community influence.

  • Most successful product marketing launches (x2) in brand history

  • Most successful Black Friday campaign in company history

  • Successful mediation of multiple, volatile personnel situations to fruitful resolution

  • Successful on-boarding of key, high-performing team members

  • Stellar record of remotely leading and developing my direct reports

  • Stellar record of leading multidisciplinary teams in product launches

  • Stellar record of managing domestic and international agencies and media partners

My Responsibilities

…as the Performance Marketing Manager are:

  • Own the budget and execute KPIs, fueling sales velocity

  • Lead strategy and design for web properties (AirLiftCompany.com & AirLiftPerformance.com)

  • Define short and long term brand strategy

  • Oversee web and video departments

  • Cohesively motivate large, multidisciplinary teams

  • Manage global team of agencies, content producers & media partners

  • Grow and lead my direct reports to success

  • Measure and increase engagement at and resulting from live events

  • Create, execute and report on campaigns across the web, social media, search and display advertising, email, and PR/Media Partner platforms

  • Lead strategy, design, and execution for engagement and marketing for social accounts (1.2MM+ following)

  • Analyze and simplify complex data for insights informing marketing, sales and engineering initiatives

  • Own & improve go-to-market strategy and marketing execution

  • Plan for the future while staying up to date on industry trends and best practices

For my entire work history, check out LinkedIn.

Getting to Know Me

…on a more personal level:

  • Air Lift is based in Lansing, Michigan but I live and eat in Austin, Texas.

  • I have recently entered fatherhood, and love it!

  • I know it’s cliche, but watching Star Wars when I was 8 set me on this career path. Still a huge nerd.

  • Personal growth is an ongoing focus and refreshment for me.

  • My favorite sports to watch are college basketball and LoL eSports.

  • I’m actually a Windows/Android fan…regardless of the grief I’ve received for it in this field.

  • I’m from Colorado, and miss the mountains everyday.

  • I met my wife on a trip to Africa. We both love to travel, and have been to Africa and Europe multiple times.

  • I’m a dog person for sure…and a breakfast taco person.